In the News

Keeping Clients and Prospects Informed

Competitive dynamics and competitive intelligence are constantly evolving. Check in with Tru Market regularly to find key stories, new resources and the latest perspectives.

In the News

Keeping Clients and Prospects Informed

Posted and Published in the Market

Cybersecurity: Beyond Compliance to Competitive Advantage

P&G Announces Massive Reorg as Means to Better Compete

What’s in a Name? Everything. Under Armour Bests Nike for Stephen Curry Relationship

U.S. Vehicles Pricing Out Budget Shoppers

Consumers Brace for Headwinds

Airline Business Class Wars Take Off

Retailers Entertain More ‘Take Private’ Deals as a Means to Compete

Swiss “On” Taking on Nike and Adidas

Government Enlists Mystery Shoppers to Evaluate Retailers

Nike to Raise Prices, Sell on Amazon in Bid Stay Competitive Amidst Tariffs

Chanel to Keep Investing Despite Uncertain Luxury Market — A Plan to Outpace Competitors

To Tariff Consumers or Not? — Home Depot Says No as a Competitive Move

Charter, Cox to Merge — Spectrum to be the Consumer Facing Brand

Dick’s Acquires Foot Locker to Boost its Game

U.S. Retailers Rush to Save Summer Season

Bain Cuts Sales Forecast in Luxury Sector

Global Centers Driving Competitive Edge

Fox One to Enter Streaming Fray

Will Pervasive AI Provide Sustainable Competitive Advantage?

Target Losing Out vs Competitors

Skechers Goes Private in Bid to Boost Control and Competitiveness

Rethinking the Customer Journey

GM Confident Cadillac Can Compete as a Luxury Brand

Footwear Brands Seek Tariff Exemptions as Competitive Path Forward

Evolving Customer Experience: Nearly 40% of Consumers Now Expect Personalized Marketing

Want to Compete Better?…Start a New Company

“Back to Starbucks Plan” a ‘Back to Red Plan?’

Contextual AI the Next Competitive Weapon

Temu Price Competitiveness Under Pressure From Tariffs

Inflation, Interest Rates, Tariff Fears are Squeezing Consumers

Retail Shortages Expected in Stages

AI Transforming Information Delivery in Insurance Market

A Broad Competitive Arena: Households Shop 40+ Retailers Annually

Watch Out for Fruitist: A Very Competitive Berry

Resale Market May Find Competitive Edge in a High Tariff Environment

Court Finds Google ‘Too Competitive’ in Ad Tech

HBR: The Power of Experimentation in Creating Competitive Advantage

AI Workflows Drive Competitive Advantage

Mystery Shopping Effectively Used in Homebuilder Market

Mercedes Exits Small Van Segment

Prada Buys Versace to Expand Power in Luxury Market

Warehouse Clubs Boom, Walmart Entering Deeper Into the Competitive Fray

The AI Adoption Curve by Industry: A Race to Increased Competitiveness

Retailer Membership Programs Provide Competitive Insulation in Volatile Markets

Reclaiming Competitive Advantage: Keep Pushing

Texas Roadhouse Topples Olive Garden in Competitive Casual Dining Market

Want AI to Make a Bigger Impact on CI and CX? Feed it Better Data

Consumers Walking the Pocketbook Tightrope Amidst Tariffs and Inflation

AI Rewriting Traditional Customer Experience Playbooks

Samsung Makes Executive Shifts to Increase Competitiveness

TikTok Beating Amazon in Social Shopping

Increasing Competition, Economic Concerns Slow Lululemon

Plezi to Rely on Star Power as it Enters the Crowded Sports Drink Market

Nissan Speeds Turnaround

How AI is Changing the Business Dashboard as We Know It…

Lounge Wars: Airlines Fight to Keep Lounges a Competitive Advantage

Consumer Confidence & Spending Decrease

Consumer Trend Data: Brands and Retailers Still Powerful in Customer Journey

Temu Taking it to Competitors

Signature Hotels Leveraging Mystery Shopping

Southwest Charging for Bags for First Time in Bid to Stay Competitive

Tariffs, Inflation Curbing Consumers

Rocket-Redfin Deal Creates New One ‘One Stop’ Competitor

Kohl’s Joins List of Retailers With Lowered Forecasts

Goodyear Fights for Next Chapter Amidst Strong Competition

Macy’s Thinning to Better Compete

Gap Beating Competitors, Impressing the Street for the Moment

Consumer Trust in AI Info Equals Search

Tariffs Hitting Main Street Competitiveness — Best Buy Down

Target Warns of Soft February Sales

Mystery Shopping Enhancing the Casual Dining Experience

HBR: Competitive Advantage Key to Longer Term, Sustainable Growth

Lucid Evolves Management to Strengthen its Compete

Changing Competition, Demographics, Trends End Run of Retailer Joann

Better Bolster Customer Experience: Research Shows Half of Consumers Will Leave for a Deal

Apple Launches iPhone 16e to Compete More Strongly in Lower Price Segment

Forever 21 Getting Dressed Down by Competition