In the News

Keeping Clients and Prospects Informed

Competitive dynamics and competitive intelligence are constantly evolving. Check in with Tru Market regularly to find key stories, new resources and the latest perspectives.

Posted and Published in the Market

Macy’s Cites Shopper Experience Improvements as Key to Recent Growth

December 3, 2025
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Gen Z Driving Black Friday Sales

November 26, 2025
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AI Customer Experience is Booming

November 24, 2025
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Walmart Hikes Forecasts

November 21, 2025
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Thread Up and Others Emerge as Tariffs Challenge Leaders

November 16, 2025
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Holiday Shopping Forecasts Trending Soft

November 14, 2025
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When You’re On, You’re On — Swiss Sneaker Maker Crushing Competition

November 12, 2025
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Target Targets Messy Stores and Subpar Shopping Experiences

November 7, 2025
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Mystery Shopping: a Powerful Way to Fuel Independent Evaluation and Drive Notoriety for Brands

November 5, 2025
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CX Leadership — It Starts With Pragmatic Steps

November 3, 2025
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The Importance of Communication in CX Issue Resolution

October 31, 2025
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The Next Gen of CX: Hyper-Personalization

October 29, 2025
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Cautious Retailers Eyeing Softer Holiday Shopping Season

October 27, 2025
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What Did Dick’s Sporting Goods do in the Face of Shrinking Retail Space and Migration to Online? Built a Giant Brick and Mortar Outpost

October 23, 2025
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Nike Shelf Space No Longer a “Given” in Hyper Competitive Market

October 21, 2025
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AI & Foundational Marketing Priniciples

October 19, 2025
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Walmart Partners With OpenAI to Allow Purchases on ChatGPT

October 15, 2025
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Boomers Still in on the Department Store Experience

October 13, 2025
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The “Empathy Gap,” a Key Problem in the Customer Journey

October 10, 2025
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CX: The Importance of Sharing ‘Connected’ Data

October 9, 2025
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Tesla, GM Winning the US EV Battle

October 6, 2025
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Digital Price Tags Changing the Grocery Shopping Dynamic

October 3, 2025
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Winning the Competitive Battle in Consumer Segments: Coach and Gen Z

September 30, 2025
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Top 10 Customer Service Brands

September 29, 2025
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Why the Online Shopping Experience Doesn’t Compare to In-Store

September 26, 2025
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Ignoring Customers’ Social Comments? Ratings Will Suffer

September 24, 2025
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Warehouse Clubs Beating Retail Competitors

September 22, 2025
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Many Brands Still Struggling to Deliver Customer Experience

September 19, 2025
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C-Stores Eating Fast Food’s Breakfast and Lunch

September 15, 2025
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Uber to Fund Small Businesses via New Partnership with Fintech Firm Pipe

September 10, 2025
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Mission Impossible: Trying to Reach Live Customer Support

September 8, 2025
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Mystery Shopping Reveals Win for Tesco

September 6, 2025
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The Power of CX in a Budget Conscious Economy

September 5, 2025
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Macy’s Credits Customers Experience Improvements as Key to Recent Growth

September 4, 2025
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AI Speeding Big CX Changes in Big Retail

September 2, 2025
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Forrester Predicts Increasing Budgets for CX Improvements

August 30, 2025
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Revitalizing a CX Engine

August 29, 2025
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Mystery Shopping Benefitting the C-Store Market

August 27, 2025
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Forging Competitive Advantage Through a Culture of Innovation

August 22, 2025
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New Target CEO Emphasizes Need for Brand to Regain Competitive Edge in Customer Experience

August 21, 2025
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Paying for Tiers of Customer Service? Consumers May be Ready

August 18, 2025
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IT Customer Service a Strong Candidate for Mystery Shopping

August 15, 2025
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Swiss Sneaker Brand ON Beating Competitors and Estimates

August 12, 2025
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Craveworthy Brands Adds Gregorys to its Portfolio

August 8, 2025
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Weakening Demand, Customer Experience Issues Hurting Pizza Hut & KFC in U.S.

August 5, 2025
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The Leading Customer Experience Brands for Gen Z

August 1, 2025
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Blind Spots in Evaluating Customer Experience and Growth

July 31, 2025
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Getting Worse Before Better? Starbucks Same Store Sales Slump, Company Says Customer Experience Fixes Ahead of Schedule

July 30, 2025
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The End of the Marketing Funnel…or Just a Reshaping?

July 29, 2025
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The Importance of Synching Product & Marketing to Drive Customer Experience: Verizon

July 28, 2025
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Luxury Shopping Trends Showing Mixed Signals

July 26, 2025
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Behavior is a Far Better Determinant of What Consumers Want Than Surveys

July 25, 2025
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CX is a Growth Engine for Hoteliers

July 22, 2025
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CI Tools are Getting Better

July 21, 2025
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Burberry’s Brand Positioning Pivot Seems to be Working

July 18, 2025
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The Future of CX is Much More Contextualized

July 17, 2025
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Target Slows as its Distinctiveness Wanes

July 16, 2025
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How AI is Reshaping the Customer Experience

July 15, 2025
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Box Office is Back, Consumers Want a Better Experience — IMAX Headed for Best Year Ever

July 14, 2025
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Levi’s Forecast Rises as it Focuses on DTC, Sheds Slowing Units

July 11, 2025
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The Evolution of CX Technology Transforms Call Centers

July 9, 2025
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Things are Better When Brand Experience and Customer Experience Come Together

July 8, 2025
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“The Exponential Customer” — Always Expecting More

July 7, 2025
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Wait for It…Research Reveals Slow Websites Big Customer Experience Problem for Banks

July 3, 2025
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C-Store Customer Experience More Important Than Ever

July 2, 2025
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Mystery Shop Customer Experience in Parking? Why Not?

July 1, 2025
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Raising Canes Bests KFC by Simplifying Menu, Controlling Operations

June 30, 2025
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Channel, Targeting, and Product Changes Have Investors Believing Nike can Compete More Strongly Moving Forward

June 28, 2025
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Mystery Shopping Deployed in Mortgage Lending

June 27, 2025
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Amazon Investing in UK Grocery Business to Catch Up

June 25, 2025
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Amazon to Push Prime Further — Small Cities and Rural Areas

June 24, 2025
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AI + Creativity + Humanity = Competitive Advantage in the Ad Business. Imagine that.

June 23, 2025
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Fighting Fraud Moving From Cost Center to Competitive Weapon

June 20, 2025
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QSR: AI Driving Efficiency But Customer Experience Still Needs Close Monitoring

June 19, 2025
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U.S. Retail Sales Drop, Driven by Decline in Big Ticket Purchases

June 17, 2025
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Meta Invests $14B in Scale AI in a Bid to Catch Up

June 13, 2025
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Starbucks to Launch ‘Green Apron’ — AI-Fueled Tech Initiative Focused on Streamlining Customer Service

June 11, 2025
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Microsoft Enters Portable Gaming Fray

June 10, 2025
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Rapidly Changing College Sports Market Fuels New Investment, Competition

June 9, 2025
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Cybersecurity: Beyond Compliance to Competitive Advantage

June 6, 2025
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P&G Announces Massive Reorg as Means to Better Compete

June 5, 2025
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What’s in a Name? Everything. Under Armour Bests Nike for Stephen Curry Relationship

June 3, 2025
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U.S. Vehicles Pricing Out Budget Shoppers

June 2, 2025
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Consumers Brace for Headwinds

May 31, 2025
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Airline Business Class Wars Take Off

May 30, 2025
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Retailers Entertain More ‘Take Private’ Deals as a Means to Compete

May 27, 2025
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Swiss “On” Taking on Nike and Adidas

May 25, 2025
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Government Enlists Mystery Shoppers to Evaluate Retailers

May 23, 2025
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Nike to Raise Prices, Sell on Amazon in Bid Stay Competitive Amidst Tariffs

May 22, 2025
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Chanel to Keep Investing Despite Uncertain Luxury Market — A Plan to Outpace Competitors

May 21, 2025
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To Tariff Consumers or Not? — Home Depot Says No as a Competitive Move

May 20, 2025
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Charter, Cox to Merge — Spectrum to be the Consumer Facing Brand

May 19, 2025
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Dick’s Acquires Foot Locker to Boost its Game

May 17, 2025
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U.S. Retailers Rush to Save Summer Season

May 15, 2025
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Bain Cuts Sales Forecast in Luxury Sector

May 14, 2025
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Global Centers Driving Competitive Edge

May 13, 2025
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Fox One to Enter Streaming Fray

May 12, 2025
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Will Pervasive AI Provide Sustainable Competitive Advantage?

May 9, 2025
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Target Losing Out vs Competitors

May 8, 2025
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Skechers Goes Private in Bid to Boost Control and Competitiveness

May 7, 2025
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