A Powerful Strategic Advantage
In today’s complex markets, blind spots arise from factors like negotiated pricing, inconsistent sales experiences, and competitive attacks. This lack of marketing intelligence hinders effective decision-making. Tru Market provides clients with essential marketing intelligence through proprietary mystery shopping methodologies and competitive intelligence gathering vehicles.
By delivering in-market, real-time data on pricing, product positioning, sales strategies, and marketing tactics, Tru Market empowers companies to illuminate blind spots, adapt to dynamic conditions, and optimize strategies for maximum impact, helping them stay ahead in their markets.
Identification of
target competitors
Persona creation, outreach strategy
Data collection, documentation
Research and data analytic augments
PRICING MANAGEMENT
understand non-advertised and negotiated pricing
MARGIN OPTIMIZATION
identify margin elasticity given competitive activity
SALES PROCESS QUALITY
benchmark internal sales teams vs. competitors
PROMOTION RESPONSE
improve quality and speed of promotion activity
POSITIONING INSIGHT
prioritize product feature sets and optimize narratives
CUSTOMER SATISFACTION
find pain points/triggers, grow retention
BRAND MANAGEMENT
manage brand reputation and fend off attacks
M&A INPUT
access competitive intelligence to fuel investment decision making