A Range of Market Clarifying Solutions
Clients partner with Tru Market for a range of competitive intelligence solutions. Accordingly, we have developed a portfolio of approaches and technologies to meet these demands. While mystery shopping remains at the core of our competitive intelligence solutions, Tru Market is built to deliver data and insights from market assessment to strategy to ongoing market monitoring.
Mystery Shopping
By creating personas and posing as prospective customers, Tru Market can mystery shop both clients and competitors and gather critical real-time information on negotiated pricing, customer experience, product positioning and more.
Custom Research & Analytics
Mystery Shopping often identifies dynamics that require additional analysis. Tru Market conducts qualitative and quantitative research and leverages data analytics to bring deeper insight to competitive issues.
AI-Driven Market Monitoring
Tru Market has extensive experience creating digital assets that continuously scrape the market for competitive pricing, product and marketing data, providing clients with ongoing competitive intelligence.
Competitive Assessment
Tru Market conducts competitive assessment projects across sectors that calibrate and benchmark the overall competitive climate, compare relative strengths of key players and identify emerging forces in the market.
Go-To-Market Strategy
The Tru Market team of senior consultants and analysts has decades of experience providing clients with go-to-market strategic direction. Engagements bring together the multiple data inputs of Tru Market.
Digital Battlecards
Tru Market offers multiple platforms for sharing data across the enterprise. One key solution is Digital Battlecards that enable management and sales teams to powerfully respond to competitive activity in real-time.
Tru Market is a leader in providing clients with in-market, real-time competitive data that can’t be accessed anywhere else.